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Robert Bruss News Center

Inman News Features Residential Edition

October 28, 1997

Virtual entrepreneurs
Scoring with all-in-one relocation service

Turning down the volume
Mortgage lending expected to decline 5 percent this year

Why do I need title insurance?
It's the reason lenders lend, for one

One for the record book
Leap in Northeast contributes to home sales rise

Rent cents
Apartments Plus rental listings now available on AOL

Not stock stuck
Home prices should survive Monday's slump

 

In the Works
Will your computer choke?

Lost? Go online
MapQuest, Nokia team up for handheld maps

Loan milestone
E-Loan gets its 1,000th online application

What is a clean contract?
Simple and straightforward, the way both parties like

Taking the wheel
GM relocation venture aims to cut moving costs for employees

Where's the benefit?
Lenders, not consumers, reaping savings from new pool mortgage insurance, says California lawmaker

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Real Estate Weekly Preview

Realty Locator

IRED
The International Real Estate Directory

NAREE
National Association of Real Estate Editors


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P R O F I L E

"Debbie" Deborah Jo Ferrari

Broker, San Clemente Real Estate Co. and co-owner of Beach Cities Financial Services, San Clemente, Calif.

What she does: I am a real estate broker at San Clemente Real Estate Co. who gets 95% of her home sales from Internet leads. I also co-own a mortgage firm, Beach Cities Financial Services.

Computer she uses: Acer, 133 Mhz, 32 MB Ram & MSIE 4.0 browser

Best business decision she ever made: To begin EARLY (1.5 years ago) learning how to use the Internet as a powerful real estate marketing tool.

Worst business decision she ever made: I once failed to install strong checks and balances at a brokerage firm I co-owned and my partner made off with more than $70,000 of company funds.

Favorite quote: Benjamin Franklin, Poor Richardís Almanac: "A little neglect may breed mischief -- for want of a nail the shoe was lost; for want of a shoe the horse was lost; and for want of a horse the rider was lost."

Information sources she reads (newspapers, magazines, Web sites): The Orange County Register, Time, various real estate trade magazines, My Excite Channel, Inman News Features, IRED.com, RElibrary.com and more.

Web sites that have caught her attention recently: Inman.com, My Excite Channel, Pointcast, Pepsi.com, Netscape

Recent book: "Medusaís Child," by John Nance (soon an ABC TV movie in Nov.)

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